LendingTree Launches Smart Borrower “7 for 7” Program

Released  April 17, 2007
By Megan Greuling

CHARLOTTE, N.C., April 17, 2007 – Along with their morning cups of coffee, Americans now have a new way to kick off their workweeks with a different type of jolt: the Smart Borrower “7 for 7” alert, a weekly dose of accessible and actionable money management advice offered by LendingTree.com. “7 for 7” marks another step forward in the LendingTree mission to empower and inform borrowers so they can make savvy and confident decisions about their money.

“We know that most people consider financial advice about as enjoyable as a trip to the dentist, so we’ve worked hard to make ‘7 for 7’ fun and easy to digest,” said Bridget Smith, editor in chief of the LendingTree Smart Borrower Center. “These tips cut through the clutter that many financial products and programs seem to create, and give consumers just what they want—quick and actionable ideas that they can use to make smarter decisions and fatten their wallets.”

Each Monday morning, the “7 for 7” alert will deliver seven tips—one for each day of the week—to opt-in recipients via Real Simple Syndication (RSS) newsfeeds and on the LendingTree.com Smart Borrower Web site.

Compiled by Smith and the editorial team at LendingTree, the April lineup of “7 for 7” includes:

  • 7 signs it’s time to refinance

  • 7 financial books that make cents

  • 7 mortgage myths

  • 7 people to know in the real estate game

    About LendingTree, LLC

    LendingTree, LLC is the nation’s number one online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 20 million loan requests and $152 billion in closed loan transactions. LendingTree provides access to mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans, credit cards and high-yield savings accounts via www.lendingtree.com and 800-555-TREE.

    Launched in 1998 with headquarters in Charlotte, North Carolina, LendingTree, LLC is part of IAC Financial Services and Real Estate, an operating company of IAC (NASDAQ: IACI), which also owns or operates LendingTree Loans sm, LendingTree Settlement Services, LLC, GetSmart®, RealEstate.comsm, Domania®, and iNest Realty, Inc.