LendingTree.com extends successful PGA TOUR Promotion
PONTE VEDRA BEACH, FL and CHARLOTTE, NC, February 25, 2008 – The PGA TOUR and LendingTree.com, the “Official Mortgage and Home Lending Partner of the PGA TOUR and Champions Tour,” have extended their successful PGA TOUR Giveaway promotion in 2008.
Now in its second year, the LendingTree PGA TOUR Giveaway is an integrated program that offers PGA TOUR-related rewards to consumers. Those who begin their loan request at lendingtree.com/pgatour may be eligible to receive PGA TOUR rewards after closing on a refinance, purchase mortgage or home equity loan.
“LendingTree is excited to be an official partner of the PGA TOUR and to continue our successful promotion in 2008,” said Bob Harris, president and chief operating officer of LendingTree.com. “Thousands of consumers took advantage of this offer in 2007 and we hope even more do so in 2008. The level of competition on the PGA TOUR and the passion of the fans is a great fit for LendingTree and our belief that ‘When Banks Compete, You Win.’”
Based on the amount of the home loan, borrowers will have the choice of receiving free Callaway Golf equipment and apparel, or credit for multiple rounds of golf through PGA TOUR Experiences, including 11 TPC courses and more than 100 other premier golf destinations throughout the country.
The promotion will be supported through CBS, NBC and GOLF CHANNEL television advertising, as well as in Golf Digest and Golf World magazines.
“As an official marketing partner of the PGA TOUR, LendingTree is maximizing this partnership through an innovative promotion that ties its business to a passion for golf that a number of its customers share,” said Tom Wade, Chief Marketing Officer for the PGA TOUR. “Considering the success of PGA TOUR Giveaway in 2007, we look forward to its continued growth this year and furthering the connection between LendingTree and the TOUR.”
Mullen negotiated the PGA TOUR partnership and manages activation of the relationship.
About LendingTree, LLC
LendingTree, LLC is the nation’s number one online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 23 million loan requests and $185 billion in closed loan transactions. LendingTree provides access to mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans, credit cards and high-yield savings accounts via www.lendingtree.com and 800-555-TREE.
Launched in 1998 with headquarters in Charlotte, North Carolina, LendingTree, LLC also owns and operates LendingTree Loans sm, LendingTree Settlement Services, LLC, GetSmart®, and HomeLoanCenter.com. LendingTree, LLC is an operating company of IAC (NASDAQ: IACI).
About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2008, the three Tours will compete in 108 events for approximately $355 million in prize money. Tournaments will be held in nine countries outside the U.S. and in 37 states.
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.