LendingTree Celebrates Everyday Financial Role Models with New Contest

CHARLOTTE, NC (May 5, 2011) – LendingTree, the nation’s leading online mortgage network, has launched a contest to celebrate real-life financial role models across the country. The LendingTree Home CFO Contest invites Home CFOs, defined as the person who manages both small and large family financial decisions, to share their best tips and tricks for managing household finances. The best submissions will be awarded a free mortgage payment and named as the LendingTree Home CFO.

Participants can submit their stories and financial tips via the LendingTree Facebook page (www.facebook.com/lendingtree) from now until July 31, 2011. Each month one lucky participant will be named The LendingTree Home CFO and will be awarded a free month’s mortgage or rent payment. Submissions will be judged based on originality, creativity, and relevance.

"The LendingTree Home CFO Contest gives us an opportunity to celebrate and be inspired by the financial savvy of Americans," said Mona Marimow, Senior Vice President of Marketing at LendingTree. "While many financial services companies use a celebrity financial spokesperson, we wanted to take a different approach and find real consumers who are taking control of their financial lives. There are millions of everyday financial gurus who deserve recognition. We want to share their tips and tricks with our community and recognize the "Home CFOs" that are successfully juggling their household finances, in addition to managing a family or a demanding career."

The savings tips will be showcased on the LendingTree Facebook page, Twitter, and on the company blog. "We hope these tips and advice will serve as an inspiration for anyone struggling with financial decisions and will inspire them to take the action needed to win," said Marimow.

LendingTree has a long-standing commitment to simplifying financial decisions and empowering consumers with advice on mortgage and personal finance transactions. Since 1998, LendingTree has helped over 28 million borrowers find the best loan for their needs by connecting them with up to four lenders who provide multiple loan offers. LendingTree also offers free and objective tools, advice, and mortgage calculators for consumers in all stages of their financial lives.


For more information about LendingTree and The LendingTree Home CFO Contest, please visit www.lendingtree.com or www.facebook.com/lendingtree


About LendingTree, LLC
LendingTree, LLC is the nation’s leading online lender exchange and personal finance resource, helping consumers take charge of all their financial decisions, from budgeting to money management to mortgages to credit cards and more. LendingTree provides a marketplace that connects consumers with multiple lenders that compete for their business, as well as an array of online tools to aid consumers in their financial decisions. Since inception, LendingTree has facilitated more than 28 million loan requests and $214 billion in closed loan transactions.
LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information go to www.lendingtree.com or 800-555-TREE.