LendingTree Once Again Voted Best Lead Quaility by LeadsCouncil’s LEADER Awards

Released  February 20, 2012
By Megan Greuling

CHARLOTTE, NC (February 20,  2012) – LendingTree, the nation’s leading online lender exchange, today announced it was named the recipient of two highly coveted 2011 LEADER Awards in the lending category for the second year in a row, maintaining the company’s position as a provider for the best leads in the lending industry. The awards recognize LendingTree’s commitment to providing partners with best-in-class lead quality and customer service to help grow their businesses.

In the lending category, LendingTree won the following awards:
— Best Lead Quality
— Best Conversion

“We’re honored to once again be recognized as the source of the lending industry’s best leads by LeadsCouncil, an industry organization made up of our talented colleagues and peers,” said Doug Lebda, Chairman and CEO of LendingTree. “About fifteen years ago, LendingTree revolutionized the way borrowers shop for mortgages and how lenders market to customers. Today, we continue to invest significant time and technological resources to ensure we’re providing the highest quality leads and unparalleled service to our partners in the lending category and in verticals such as online education, autos and home services. It’s gratifying to continue to be seen as a frontrunner in the lead generation industry.”

The LEADER awards were presented by LeadsCouncil, the first independent industry organization dedicating itself to advancing online lead generation. The LEADER awards program was created to highlight top organizations in online lead generation across categories including lending, education, and lead generation technology partners. Award winners were selected based on votes from lead buyers and lead sellers within the industry.

About LendingTree, LLC
LendingTree, LLC is the nation’s leading online lender exchange and personal finance resource, helping consumers take charge of all their financial decisions, from budgeting to money management to mortgages to credit cards and more. LendingTree provides a marketplace that connects consumers with multiple lenders that compete for their business, as well as an array of online tools to aid consumers in their financial decisions. Since inception, LendingTree has facilitated more than 28 million loan requests and $214 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information go to www.lendingtree.com, dial 800-555-TREE , join our Facebook page and/or follow us on Twitter @LendingTree.

About LeadsCouncil
LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.  For more information please visit www.leadscouncil.com.