LendingTree Names Fred Saunders as Senior Vice President, Marketing
CHARLOTTE, NC (July 12, 2012) – Tree.com, Inc. (NASDAQ:TREE), has appointed Fred Saunders as Senior Vice President of Marketing for Tree.com and LendingTree, LLC. In this role, Mr. Saunders’ primary focus will be reinvigorating the LendingTree brand through strategic brand, direct response and social marketing campaigns and expanding the brand’s consumer voice beyond the mortgage vertical.
Mr. Saunders brings 18 years of advertising and financial services experience to the role at Tree.com. Prior to joining the team, he has helped re-invigorate and steward several prominent financial services brands, including “Talk To Chuck” for Charles Schwab and most recently aided in the international launch of the Royal Bank of Canada brand.
“Fred brings a proven track record of improving, expanding and enhancing brands in the financial services sector, “ says Doug Lebda, Tree.com Chairman and CEO. “While LendingTree continues to be the strongest online mortgage brand in the business, we’ve identified the need to re-energize the brand with consumers as the top online mortgage resource, as well as help shape the identity of our non-mortgage verticals. We’re looking for brand success to match the success we’ve seen on the performance marketing front.”
“I am extremely excited to join this team. LendingTree is a remarkable brand, with powerful resonance for consumers. There is enormous opportunity to re-engage consumers with the LendingTree brand, extend the brand’s equity to our other verticals and explore other areas we can take it,” said Fred Saunders.
About LendingTree, LLC
LendingTree, LLC is the nation’s leading online lender exchange and personal finance resource, helping consumers take charge of all their financial decisions, from budgeting to money management to mortgages to credit cards and more. LendingTree provides a marketplace that connects consumers with multiple lenders that compete for their business, as well as an array of online tools to aid consumers in their financial decisions. Since inception, LendingTree has facilitated more than 28 million loan requests and $214 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information go to www.lendingtree.com, dial 800-555-TREE , join our Facebook page and/or follow us on Twitter @LendingTree.