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2019 Toyota Prius Review

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Toyota unveiled the 2019 Prius when most automakers had already begun to tease their 2020 models. But with competition heating up in the hybrid market, Toyota took time for a redesign of the grandfather of the bunch, the Prius. It reconfigured Prius’ trim line to give more options, the most notable of which is all-wheel drive, and scaled back its space-age styling to be more contemporary.

2019 Toyota Prius pricing

The basic Prius starts out at a manufacturer’s recommended price (MSRP) of $23,770, but it can quickly climb, depending on the trim you would like.

Trim L Eco LE LE AWD-e XLE XLE AWD-e Limited
MSRP $23,770 $24,980 $26,380 $27,820 $28,820 $32,200


Of course you may not have to pay MSRP for a vehicle. Depending on where and when you shop, the price may be lower or higher. You could use a free, online industry guide, such as Kelley Blue Book or NADA guides, to see what the fair market price is in your area. You should not pay more than the fair market price.

What about the Prius Prime and the Prius c? There are two other types of Toyota Prius. The Prius Prime is a larger plug-in hybrid and more expensive. The Prius c is a smaller hybrid that is less expensive.

What’s next? Once you pick out the car you want, a car loan is usually next. Potential lenders could include Toyota financing, your bank, credit union or online lender. Car dealers may raise a customer’s auto loan APR for their own profit, so be sure to apply for a loan outside of the dealership. You could also fill out an online form at LendingTree where you may be matched with offers from up to five different lenders based on your creditworthiness.

2019 Toyota Prius safety

The 2019 Prius earned a five-star crash test safety rating from the National Highway Traffic Safety Administration and was named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS).

Toyota Safety Sense P suite, which comes standard on all Prius models, includes:

  • Pre-collision system with pedestrian detection. If the car senses something or someone in front of it, it alerts the driver audibly and visually and applies the brakes if the driver does not.
  • Lane departure with steering assist. At speeds at or above 32 MPH, the car will alert the driver audibly and visually if it senses that it is drifting out of the lane, and will make small steering adjustments to help stay in the lane.
  • Automatic high beams. At speeds above 25 MPH, the car will automatically toggle between high and low beams accordingly to allow greater driver visibility.
  • Full-speed dynamic radar cruise control. While the driver has cruise control on, the car will automatically slow down or speed up, without cruise control deactivating, as conditions call for it due to other vehicles within range. The car can also alert the driver if more speed reduction is needed and apply the brakes.

2019 Toyota Prius trim comparison

The Prius is a bit tricky when comes to comparing it across trims. That’s because of all-wheel drive. Any trims that do not have “AWD” in their name, don’t offer it. You cannot add AWD in the top or bottom trims. You’ll notice in the table that the AWD models are a little short on features for the money. Toyota was able to keep the price down on AWD models by keeping other types of upgrades to a minimum.

For example, the AWD-e model of the LE trim only adds AWD and foglights to its functionality and downgrades other features such as dropping to 15” wheels, from 17” wheels.

Trim L Eco LE LE AWD-e XLE XLE AWD-e Limited
MSRP $23,770 $24,980 $26,380 $27,820 $28,820 $32,200
Combined Mileage Estimates 56 52 50 52 50 52
Features Toyota Safety Sense P, Bluetooth, 6.1″ Touch Screen, LED Lights, Advanced Voice Recognition, 15″ Alloy Wheels Blind Spot Monitor with Rear Cross-Traffic Alert, Cargo Area Tonneau Cover, Intermittent Rear Windshield Wiper AWD, Fog Lights, Two-Tone Wheel Covers 17″ Alloy Wheels, Rain-Sensing Windshield Wipers, Heated Seats, Wireless Smartphone Charging, Auto-Dimming Rearview Mirror AWD, Automatic High Beams Auto-Leveling Headlights, Premium Audio, Head-Up Display, 11.6″ Touch Screen, Predictive Traffic & Doppler Weather Overlay


Toyota also allows you to upgrade the Prius a la carte with various packages, depending on the trim you choose. For example, the premium convenience package includes a power tilt and slide moonroof, and can be added to the XLE and Limited trims. The advanced technology package is already included in the Limited, but could be added to the XLE and XLE AWD-e.

2019 Toyota Prius comparison with other hybrids

Toyota has hybrids other than Prius and other automakers also make hybrid vehicles around the same price range. Here are some highly-rated hybrids with starting MSRPs under $30,000.

Toyota Prius Honda Insight Toyota Camry Hybrid Kia Niro Ford Fusion Hybrid
Base MSRP $23,770 $22,930 $28,150 $23,490 $27,555
Expert Scores 3.9 4.2 4.2 4.0 4.0
Standard Features Toyota Safety Sense P, Bluetooth, 6.1″ Touch Screen Honda Sensing, Multi-Angle Rearview Camera, 5″ Screen Toyota Safety Sense P, Bluetooth, Apple CarPlay 7″ Touch Screen, Android Auto/Apple CarPlay Ford Co-Pilot360 Protect, Sync Connect with Wi-Fi
Fuel Economy 56 52 34 50 42

*Chart data is for base 2019 models. Expert score averages Kelley Blue Book (KBB) and Edmunds expert ratings when available. Standard technology refers to features included in the lowest trim level for each model at no extra cost (not an exhaustive list). Fuel economy is combined city / highway mileage as defined by the EPA.

The bottom line on the 2019 Toyota Prius

There are less expensive hybrids on the market, but the Prius is a standout with the addition of available all-wheel drive in the 2019 model. But its redesign still might not be enough to silence critics who dislike its styling. You also might not like the Prius if you need a bigger vehicle or want even greater mileage — for that, you could look to the plug-in Prius Prime or one of our other best plug-in hybrids.

MSRPs in the article are accurate as of the date of publishing.


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