Auto Loans

Where Car Loan Demand Rebounded the Most

Despite COVID-19 pushing aside regular driving habits, things are looking up for the auto industry. In late May, car loan demand jumped to 192% of what it was during the first week of January, helped by automaker incentives and lower interest rates.

Looking at the start of the coronavirus crisis, the national demand for auto loans fell by 25% in March to 75%, compared with what it was in the first week of January. This was a deep bite to an industry that sees the first two months of the year as lean times between the winter holidays and when people start receiving tax refunds.

In some states, though, the drop was larger — and the return more dramatic. We’ll compare the fall and rise in demand for auto loans in each state to find which state recovered the most.

Key findings

  • West Virginia saw the largest rebound, with the car loan index rising to 360 in mid-May after it fell to 47 in early February — a variation of 313 points.
  • The Great Plains region (Montana, North Dakota, South Dakota and Wyoming) saw the second largest rebound of 261 index points. The lowest point for auto demand here was in early January with an index score of 78, while the highest point of demand was the week of May 24 with a score of 339.
  • Indiana had the third most dramatic change in our auto loan index. In late March, demand for auto loans fell to an index score of 87. That figure jumped to 344 by early June, a difference of 257.
  • At the bottom of the list is Oregon, which had a score of 50 in mid-March, with levels recovering to a score of 128 at its peak in early June.
  • Florida and Texas round out the bottom three with nearly identical scores to one another. Both saw a demand dip in late March before a strong recovery in late May with an index score variation of 102 and 105 points, respectively.
  • The national car loan demand index fell to its lowest score of 74 during the week of March 22 and hit its peak of 192 in the week of May 24. June and July saw some substantial drops, but the index score was sitting in the 120s at the end of July.

Where demand for car loans saw the greatest change

No. 1: West Virginia

The home of the Mountaineers saw its car loan index drop to 47 in the first full week of February, more than a month before most states saw their lowest point. But its peak score of 360 in May was the highest index score in the nation — and it happened a week before the national average hit its highest point of 192.

The difference of 313 points makes the graph of its car loan index data resemble the mountains that West Virginia is famous for.

No. 2: Great Plains

Montana, North Dakota, South Dakota and Wyoming together had the second largest revival of car loan demand with a difference of 261 points.

The lowest point here was at the beginning of the year — the second full week of January — with an index score of 78. Compared with other states and regions, this low score is not as impressive, as nine areas scored 50 or below.

However, the Great Plains took second because its car loan demand soared to 339 in May, which is the third highest index score total after West Virginia and Indiana.

No. 3: Indiana

With the second-highest peak of 344 but a low point of only 87, Indiana had the third most dramatic change in its auto loan index, a difference of 257.

The Hoosier State hit its low point in late March, which tracks with the national trend, but it was slightly slower to hit its high, which it did in early June.

Where demand for car loans saw the smallest change

No. 44: Oregon

Car loan demand in Oregon hit a low of 50 in mid-March and recovered by a margin of only 78 points, reaching an index of 128 at its peak in early June.

An earlier LendingTree study showed that residents of Portland buy some of the oldest used cars in the country, which could contribute to its low score here.

Nos. 43 and 42: Florida and Texas

The auto loan markets in the Sunshine and Lone Star states both dropped to an index score of 72, slightly deeper than the lowest national average of 74 in late March as the economic effects of COVID-19 rang through the country.

These states saw their index scores rise by 102 and 105 points, respectively, in May, bringing Florida to a score of 174 and Texas to a score of 177. It’s worth noting that in Texas, even auto debt is bigger.

National demand for car loans

The COVID-19 pandemic quelled national demand for car loans to its lowest index point of 74 the week of March 22. At that time, 19 of the 44 places we analyzed saw their lowest individual scores.

But there are signs that things are looking up for the auto industry. Demand rebounded to a peak of 192 in the week of May 24, and 10 areas registered increases of more than 200 index points.


Our researchers analyzed the number of people completing query forms for car loans on LendingTree. We counted the number of completed query forms for every week of the year, indexed those values to values from the week of Jan. 5, 2020, and ranked areas based on the difference between the highest and lowest demand points. In some instances, we combined states to make regions due to small sample sizes. The data covers the period from the week of Jan. 5 to the week of July 26.


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