Talking with LendingTree’s chief arborist

Released  January 2, 2019
By Megan Greuling

There’s a heck of a lot of newer players out there in the financial services space, and it may be that you think of LendingTree as a competitor. That’s a dated view, because the company exited the direct mortgage lending business in 2012, when it sold its mortgage origination operations. Today, LendingTree may work with a lender that competes with your bank for mortgages, personal loans, auto loans, or even small business loans, but LendingTree isn’t lending. It’s helping lenders through online lead generation. Chairman and CEO Doug Lebda actually sees LendingTree as a media company.  But with the launch of a new website service called MyLendingTree in June 2014, he has hopes of being much more.